theARTwerx

Chinese advertising art of the 1930s

This gallery contains scans of two Chinese postcard sets, featuring posters made by the Xie Xing Long company in the 1930s. Some were produced as advertising, others were created as gifts for traders from company representatives. The products being promoted include cigarettes and medicines.

Many of the images are very much in the style of the western "pin-up", although choice and representation of subjects reflect pre-communist Chinese culture.

Click on an image and a new window will open to display it full size. Just close the new window when you have finished viewing the picture. You are welcome to copy and use any of these images, so long as you credit this site (theARTwerx) as the source. Feel free to link to these pages, but please don't link directly to the images themselves, as this 'steals' my limited bandwidth.

Old Advertising of Xie Xing Long #18
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